The Eden Project announce Green 4 partnership following 'thorough selection process'
Tuesday April 8, 2014
The Eden Project has selected Green 4 Solutions to improve its customer relationship management (CRM) capability.
Eden is embarking on a shift in the way it relates to customers and sees CRM as a catalyst for organisation-wide change. Its mission is for positive, sustainable change in communities in the UK and internationally.
The Eden Project has developed a remarkable and compelling customer experience and highly differentiated brand that has achieved levels of global awareness on a par with the very largest global consumer brands.
In order to sustain its mission, Eden recognises that, in a world where people are always connected and at a time when the social era has given each individual a powerful voice, it is more important than ever to put customers at the heart of its business and achieve excellence in serving them. As part of this, Eden believes that an effective CRM strategy and supporting technology have a critical role to play.
Eden quote: “We chose Green 4 to deliver our new CRM system after a thorough selection process and we’re very pleased to be working with them. Improving our CRM is vital to our charitable aims and outreach programmes”.
The solution provided by Green 4 will give Eden advanced CRM, communication and sales capabilities. With a central view of their data, Eden will be able to use the specifically developed modules within Green 4’s system to better understand their customers and build a customer centric strategy based on that understanding.
Green 4 Technical Director, David Robinson added: “We’re thrilled to be working with Eden’s ambitious team and are excited to be a part of the positive change of their business.
“We feel very much in tune with the aims set out by Eden and have a solution that is a perfect fit for leisure and attraction organisations such as theirs.”