Green 4 feature in Attractions Management Magazine
Thursday April 2, 2015
Can data analytics benefit your attraction?
We’ve been featured in Attractions Management magazine this week, as they explore the world of data analytics and the benefits it can bring to your attraction. One hot topic highlighted by the magazine is the surprising booking habits for one particular attraction. Point Defiance Zoo and Aquarium discovered that people were buying tickets online in the middle of the night. Due to this new knowledge, brought forward by data analytics, PDZA can tailor their emails and promotions accordingly to suit the consumer online booking behaviours – the results are staggering! Read the full article (pages 28-30) here.
We’re delighted that Green 4 were approached as experts on the subject. Tom Bettles, Marketing Manager at Green 4, told Attractions Management his thoughts on the topic. With plenty of insight from current projects, Tom let the stats do the talking.
At the beginning, we recommend “little and often” from a data collection point of view, so that customers aren’t put off or overwhelmed. One of our clients established that each email address collected is worth £7 to them.
Thanks to data analytics, the Snow Centre, the UK’s most profitable indoor real snow centre, discovered a new market which they could target during off-peak times – this discovery now accounts for a whopping 23% of revenue.
Click here to find out more by reading the full article.