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An Introduction to CRM

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What is CRM?

Customer Relationship Management, or CRM for short, is a strategy to improve how you manage relationships with customers and potential customers.

But CRM is more than just software. It is a way of thinking that highlights the importance of customer-centered mentality. By using CRM, managing your customers journey becomes easy: you can turn newsletter subscribers into opportunities, increase loyalty amongst customers, close more sales successfully, and resell to those already bought from you.

In short, CRM is a customer-centric culture which enables you to have a 360 view of your customers, in turn helping to boost profitability.

Why does CRM matter?

A CRM system helps your organisation grow because it tracks the history of customer interactions: calls made and emails sent, what they buy, when they buy, what platform they buy from, what sales or marketing campaigns they interacted with, complaints logged, and even the next steps needed to close the deal or grow that customer account. To run smoothly, your business needs instantly accessible data that’s automatically updated.

With Go CRM, you'll have one place to store every customer and lead, along with their preferences and history - making all your conversations and communications personal, relevant and up-to-date – thus increase sales and revenue opportunities.

How can we help you?
  • CRM is at the heart of our solution
  • Our solution is built on Microsoft Dynamics CRM
  • We provide a truly customer centric solution for Sport, Leisure and Visitor Attractions.
  • Understand your customers, grow loyalty and maximise revenues through a joined-up approach to technology.
  • Single platform solution; no need for disparate systems
  • Transform your approach to CRM and data with Green 4 Solutions

To find out more about our Go Solution: click here


Now that you know the basics, what’s next? It’s important to have a solution that’s entirely customisable to your company’s individual needs. Go CRM allows you to do just that. To find out more about our solution and how we can help, please email or call 08455 088 149.


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