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As we’ve outlined in a previous blog, email marketing is one of the most widely used and most effective ways for sport & leisure organisations to communicate with their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2019 is a staggering 5.5 billion, and, the new GDPR, which came into force in May, dictates a greater emphasis on data management meaning there's never been a more crucial time to hone your email marketing strategy.

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The Advantages of Using an Email Preference Portal to Manage your Email Subscribers


In my previous blog, I outlined the process for effectively managing your email subscribers. As I mentioned in that blog, engaged subscribers are vital for your email marketing campaigns to be a success. However, increasing your engaged subscribers isn’t the only advantage that comes from using an email preference portal.

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Data-Driven Email Marketing Strategy


Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.

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