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3 Ways to Integrate Your Sponsors into Your Loyalty Program


So your club is on the front edge of fan engagement and installed a loyalty program for your ardent supporters. Congratulations, this is a great step in rewarding your fans, while hoping to nudge their behaviors and capturing some key data for your marketing, operational or ticket sales efforts.

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Review of the North America Sports Data Systems Study


The good people over at Turnkey Intelligence have released their Fourth Annual Sports Data Systems Study. Matthew Lynch, CRM Consultant for Green 4 North America, provided his top 4 takeaways from this year’s results.

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