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As we’ve outlined in a previous blog, email marketing is one of the most widely used and most effective ways for sport & leisure organisations to communicate with their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2019 is a staggering 5.5 billion, and, the new GDPR, which came into force in May, dictates a greater emphasis on data management meaning there's never been a more crucial time to hone your email marketing strategy.

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Guest Entry: Making supporter communication more engaging – our e-marketing successes

It’s fair to say that Leicester City Football Club are getting more than the average amount of attention at present, with the team sitting at the summit of the Sky Bet Championship table.

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